A product’s success is measured by how well the product serves its customers and the value the customers perceive from their experience, and not just by how well the product functions are designed. An effective user interface bridges the distance between the human brain and the digital product. The user interface is the window through which your brand and your product are experienced by the world. Understanding human behavior is the key to an outstanding user experience. And that’s where user testing and user research come into play.
At Eveear, we create user centric designs, primarily by working on user research, personas, usability reviews, user scenarios and prototypes. We leverage techniques such as usability testing, card sorting, contextual inquiry, user interviews, focus groups, field research and surveys.
Our design process considers the various elements when brought together in a collaborative and complementary manner result in the ultimate user experience – software user experience with navigation and color schemes, streamlined process flow, technology and application features which will maximize success of the application.